The Church of Jesus Christ of Latter-day Saints is asking all of its members to view and share the new Christmas video, “A Savior Is Born,” beginning on November 29.
With this initiative focusing on the importance of the Savior’s birth, life, and mission, the Church is encouraging members to invite others to learn more about Jesus Christ, by visiting moromon.org.
Elder Dallin H. Oaks of the Quorum of the Twelve Apostles explained that the power of God is often downplayed in today’s society and the need for Jesus Christ is often times ignored or mocked. LDS.org quotes Oaks, saying,
For those who are devoted to the Lord Jesus Christ, there has never been a greater need for us to profess our faith in our Savior, privately and publicly.
The Church has plans to advertise the video and spread its message on social media throughout North and South America, as well as advertise the video via billboards and taxi cabs in New York City’s Times Square.
LDS.org also reports that, during the initiative, YouTube will be unblocked in all Church buildings worldwide on each Sunday to allow the video to be shared during classes.
In addition to sharing the video as a way to profess faith in the Savior, other resources will be available on christmas.comeuntochrist.org that will help explain the mission of Jesus Christ. Individuals can sign up for email alerts to know when these resources become available. LDS.org outlines the additional resources as the following:
- An animated video called “A World without a Savior,” posted below, that explains how the birth of Savior blesses us in our everyday lives (available only in English, Spanish, and Portuguese)
An advent calendar of 8 to 10-second animations (gifs) that tells the story of Jesus’s birth from the New Testament and Isaiah 9:6
Inspirational picture quotes (memes) that can be downloaded and shared on social media using #ASaviorIsBorn
Three downloadable “Print and Share” posters that can be printed, filled out, and shared using #ASaviorIsBorn
Last year’s Christmas video, “He is the Gift,” received more than 33.8 million views (in 20 languages) by the end of the campaign.