The Church of Jesus Christ of Latter-day Saints has created conference-themed geofilters for Snapchat users to access during this weekend’s General Conference.
Although the Church does not have an official Snapchat presence, it is sponsoring the filter for the purpose of giving those attending general conference another social media opportunity to share their experience and testimonies.
Some filters, unique to the Women’s Session of General Conference, were available for the conference last weekend. Additional overlays will be live on Snapchat Friday, April 1 through Sunday, April 3, 2016.
The filters will consist of a text overlay on photos or short videos sent through the app. Snapchat users will have access to the uniquely themed conference filters when they are on or around the Temple Square campus in Salt Lake City, Utah.
Snapchat describes geofilters as “a fun way to share where you are through filter overlays [that] are specific to neighborhoods and special locations.” The Church has encouraged its members to participate in sharing their faith using technologies of our day, including social media.
In October 2011 General Conference Elder David A. Bednar stated, “your fingers have been trained to text and tweet to accelerate and advance the work of the Lord—not just to communicate quickly with your friends. The skills and aptitude evident among many young people today are a preparation to contribute to the work of salvation.”
Examples of the Women’s Session filters and mockups of the upcoming conference filters are shared below.