Latter-day Saint Relatives Pitch Idea, Make Deal on ‘Shark Tank’


Be ready whenever Mother Nature calls with IllumiBowl’s toilet bowl night light! Watch their pitch now.

Posted by Shark Tank on Friday, March 11, 2016

Two members of The Church of Jesus Christ of Latter-day Saints appeared on ABC’s “Shark Tank” to pitch their idea of a toilet bowl light.

Matt Alexander and his brother-in-law Michael Kannely came up with the idea of illuminating toilet bowls with a light after continuously facing a dilemma most of us are all too familiar with: turn on the bathroom light in the middle of the night, or use the restroom in the dark.

Deseret News reports that Alexander first approached Kannely about the idea for a light-up bathroom mat. When Kannely suggested a motion activated light be put inside the toilet instead, the IllumiBowl was born.

Shark Tank investor Kevin O’leary offered the brothers $100,000 for 25 percent of the company. Kannely and Alexander accepted.

The IllumniBowl can be purchased from the product’s website, or at Bed, Bath & Beyond, according to Deseret News.

Kylie is a writer at and graduate of BYU with a degree in Broadcast Journalism. She grew up in a Chicago suburb where she gained a passion for the Chicago Cubs. She enjoys writing and live event video production.