The Famous Car Logo a Mormon Inspired

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Logos
Image via ldsliving.com

This article was originally written by Jake Healey for LDS Living. The following is an excerpt. 

One evening, legendary sculptor Avard Fairbanks got a call from the engineers at Dodge automobile company. As he recalled, “they explained that they had 10,000 cars that needed hood ornaments and they wanted something as attractive as the ornament on a Rolls Royce, but for the cheapest car! I took along my clay and an animal book by my friend . . . and spent the next several days at their headquarters.”

Fairbanks went to work. “I suggested a mountain lion, a tiger, a jaguar, and other animals,” he continued. “Finally I started modeling a mountain sheep. When the engineers read that the ram was the ‘master of the trail and not afraid of even the wildest of animals’ they became enthusiastic about the symbol.”

Read Healey’s full article at LDSliving.com.

Kylie is a writer at LDS.net and graduate of BYU with a degree in Broadcast Journalism. She grew up in a Chicago suburb where she gained a passion for the Chicago Cubs. She enjoys writing and live event video production.