Parody of Mommy Wars Encourages a Sisterhood of Motherhood

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Bridget Kreis

Joined: Jan 2015

Stay-at-home moms vs. working moms, breastfeeding moms vs. formula moms, disposable diapers vs. cloth diapers; Similac’s new video bares it all in their Sisterhood of Motherhood campaign.

The video highlights hot button issues in the world of motherhood, which causes visible strife for the groups of mothers and fathers featured in the video.

At the end of the video, a heated battle is abruptly halted when the mothers and fathers notice a stroller rolling down the hill. They all run to save the baby, and as a result, they realize and accept their differences. The parents agree that “no matter what our beliefs, we are all parents first.”

“We believe it’s time to embrace mothers who choose to embrace motherhood,” similac.com states. “Time to put down the fingers and the subtle suggestions. Because no two of us are the same, but we’re all in this together.”

Mom