Third Hour Posted February 2, 2019 Report Share Posted February 2, 2019 Harmon Brothers — the guys that somehow made a product about poo something people actually wanted to talk about — are back with their latest advertising success: a campaign promoting Lumē Deodorant. With 7 million views, 30,000 shares and a sales increase of 526 percent, to say it’s been successful would be an understatement. The ad features a singing and dancing French woman to show audiences that Lumē can be used anywhere. Yes, you heard that right anywhere. Jonny Vance, the creative director over the campaign, said the idea behind the ad wasn’t random. “We thought ‘what’s the opposite of stinky private parts and armpits? Probably a classy, Persian woman in a café and then having her sing about these problems on a glamorous stage,” said Vance. “We thought that would be the perfect juxtaposition for this taboo subject.” The ad stars Whitney Meek, a cast member of Studio C. For those of you who haven’t assimilated to Utah culture yet — and I get it, after three years of... View the full article Quote Link to comment Share on other sites More sharing options...
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