Our beliefs and values influence every decision we make from the moment we wake up to the moment we go to sleep. In one of the interviews that I did with an LDS Church member, she explained that she had been looking for a holiday for her family; she didn't feel like she could book any of the supposedly family friendly hotels because all she was seeing in the hotel pictures/ adverts was people drinking and that wasn't somewhere she wanted to take her family. This is something that would influence your consumer group but not others. The basis of the research is to explore the importance of respecting the beliefs of Christians (focusing on LDS Church members) due to the influence your religion, beliefs and values have on you and the decisions you make. In no way do I want to allow for exploitation on Christians but I want our beliefs to be more respected in marketing/ advertisements. In marketing literature, other religions are explored in depth and respected but not Christianity; this research is just shining a light on my faith and yours.
Tegan K got a reaction from Jane_Doe in Can you help me?