Actually, the push is to use Jesus Christ not LDS. The idea is to emphasize the cornerstone and leader of this church not the person that edited and wrote part of one of our scriptures. Granted, the Book of Mormon is great scripture, that scripture as all of our scripture centers on Christ. The leadership is trying to get us as a people and the world to see that we are followers of Christ and to put Christ as the center of the church. We have always been known as a church of Christ in all our names; however, the world gave us the name Mormons. Christ gave us his name. Which would you prefer to be known by?