The MoTab Gets a New Name

[Third Hour]

The Mormon Tabernacle Choir is now 171 years old. That's long enough for its name to become a household word world-wide. Now, the choir is getting a name change. It will now be called "The Tabernacle Choir at Temple Square." The new name goes well with that of the Orchestra at Temple Square. The new name is the most tangible and significant change made yet to comply with President Nelson's August announcement that the church will drop the nicknames "Mormon" and "LDS" in most uses and employ either the full name of the church or the phrases the Church of Jesus Christ, restored Church of Jesus Christ or Latter-day Saints (Deseret News). Although members of the Church should be able to make the adjustment quickly (except that now MoTab won't work as a nickname), it might take the general public quite a bit longer. Rebranding the choir outside the Church could take years. The process will look messy. For instance, the Church and choir will retain ownership of the classic name. The Christmas...

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[NeuroTypical]

MoTab is now TTCaTS.  We gotta find a way to be more saavy about following our prophetic council.  If we can't find something that rolls off the tongue, it will be ten times harder.

I mean, we ran with "Mormon" because we were ok with being a strange and peculiar people.  I guess if our new stripe of strangeness is that we have really long names for everything, that'll work.  But it won't sell much pizza to freshly showered college girls.

 

[jerome1232]

I really don't get the long name complaints.

 

The Tabernacle Choir isn't longer than The Mormon Tabernacle Choir and The Church of Jesus Christ isn't *that* hard to say.