We're the Mormons Again!

[Moksha]

Here is an excellent article explaining the title of this thread:

The return of 'Mormon' - Salt Lake Tribune

After a decadelong moratorium, Mormon is back. The name, that is.

It will be on display everywhere this weekend as thousands gather for The Church of Jesus Christ of Latter-day Saints' 180th Annual General Conference in Salt Lake City.

Where LDS leaders once were pushing members to call themselves Latter-day Saints, rather than Mormons, now the church-owned Deseret News has created the Mormon Times. "Mormon Messages" is on YouTube. The "Mormon Channel" is on the radio. And the faith's missionary Web site is mormon.org.

So what has changed for the nearly 14 million-member church? The Internet.

Last year, some 26.8. million people searched for the word "Mormon," 5.3 million hunted for "Mormons," and 1.3 million scouted for "Mormonism," noted Michael Otterson, managing director of LDS Public Affairs.

Although about 32 million searched for "LDS," church officials believe most of those were members. Few search for the official name.

"It's simply a reality that people think of Mormons, they don't think of Latter-day Saints," Otterson said Thursday. "Mormon is here to stay."

In fact, this weekend's two-day conference will be followed closely on blogs such as "Feminist Mormon Housewives," "Mormon Matters" and "Mormon Stories." (In the so-called bloggernacle, "Mormon" outpaces "LDS" in blog names by 3-to-1.)

Some wonder why the Utah-based church tried to jettison the nickname in the first place, especially after spending years and untold millions creating a "Mormon" brand. The tag line for its award-winning "Homefront" TV spots, for example, was, "Brought to you by The Church of Jesus Christ of Latter-day Saints -- the Mormons."

"Branding is a very difficult, lengthy and taxing process of attempting to influence the consumer mind at a basic level," said Kenneth Foster, a marketing research expert in Salt Lake City and a Mormon. "The church can't really back away from the use of the term Mormon, given the ingrained history of the term and resources the church used to establish it. A better strategy may be to embrace and revitalize it."

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[marts1]

Mormon=cult..not so much in the world today as it was yesterday.

[Bluejay]

HI, Moksha.

I'm glad: too many people were hearing "LSD" when I said "LDS."

[Dravin]

HI, Moksha.

I'm glad: too many people were hearing "LSD" when I said "LDS."

That's nothing, Spock actually did a bunch of LDS back in the 60s.

[marts1]

any wonder he had pointy ears :)

[dazed-and-confused]

lol...i remenber when kirk said that.

personally, i dislike the term "Mormon Church" because it can too easily be mistaken to mean that it is literally, Mormon's church. i much perfer Church of Jesus Christ of Latter Day Saints, but almost always say the LDS church. if they don't know what it is, and most people i talk to DO know, i simply tell them the church's full name.

we may be called Mormons, but our church is still The Church of Jesus Christ of Latter-Day Saints as far as i'm concerned.

[Palerider]

While on my mission we would get asked sometimes..."Are you the Normans"......LOL!!!!!!!!!!!!!

[Moksha]

any wonder he had pointy ears :)

The truth is they are two famous and

entirely distinct Mormons!

[prisonchaplain]

It's been awhile since I brought this up...but I feel vindicated. I suggested that the leadership consider reclaiming the name since it had been so heavily marketed. I won't even charge a consulting fee...LOL

[talisyn]

Meh. With my fellow Saints I will still use the term 'Mormon' for brevity, but with non-members I will continue to use either the whole name or LDS.

[RipplecutBuddha]

On my mission I had a companion that would answer the question "Are you guys Mormon?" with "No, sir, he's been dead for a long time...."

[eternalpromise516]

The truth is they are two famous and

entirely distinct Mormons!

makes me wonder if anyone's tried to do Yoda's work for him! ROFLOL

[Dravin]

It's been awhile since I brought this up...but I feel vindicated. I suggested that the leadership consider reclaiming the name since it had been so heavily marketed. I won't even charge a consulting fee...LOL

Now that is charity. :)

[dorave]

I understand the church's stance to now embrace the name. The internet has pretty much forced it upon them, tieing the unwanted 'Mormon' brand name to many mistruths has enacted church leaders to clean up the image surrounding 'mormons' online which consisted of misinformation. And to many non-members , LDS and Mormons were not the same thing.

The problem I see now lyes in the ease to commercialize and trivialize our identity.

[Moksha]

makes me wonder if anyone's tried to do Yoda's work for him!

Performed in a decade long, long ago by Elder M. Reid Skywalker, 1907, Salt Lake City Temple.

[Blackmarch]

That's nothing, Spock actually did a bunch of LDS back in the 60s.

Great movie.

[Blackmarch]

Here is an excellent article explaining the title of this thread:

The return of 'Mormon' - Salt Lake Tribune

My response will be as it has been- I follow Christ, name me whatsoever you will. It will be upon your head.

I'm no more Mormon than I am

Adam

Noah

Enoch

Abraham

Israel

Moses

Joshua

Nathan

Odo

Elija

Elisha

Samuel

Isaiah

Malachi

Peter

James

John

Paul

Mark

Matthew

Nephi

Lehi

Alma

Helaman

Mohonri

Benjaman

Mosiah

Abinadi

Moroni

Jacob

Joseph

Brigham

Lorenzo

David

Gordon

Thomas

Or any other servant or inspired of God.