I’m not sure about that. The church cares deeply about it’s reputation, and they should. That’s why they have a PR staff and there is absolutely nothing wrong with that. In fact, one reason the missionaries can’t dye their hair green and wear spiked nose rings is because the church cares about their image.
75% of the time the phrase “I don’t care what others think.” has a different meaning. It usually means “I’m very lonely and have alienated everyone close to me so I’ll pretend I don’t care because it makes me feel better”
No, seriously. I’ve never seen a happy, friendly person who has a great life say that. It’s usually abrasive, angry people who say that.